Chronicle
I worked on: Branding, Visual Identity, and Packaging Design
We wear stories! Chronicle is a kids fashion company that also makes books for children. The company's story is as follows - "There was a baby whale named Roro who lost her mother. She missed her and cried every night. The moon felt sympathy with Roro, told stories every night, and Roro became a happy whale again. Roro loved the moon so much that he wanted to jump out of the water to reach the moon. She practiced jumping every day and eventually reached and the moon became Roro's eyes. They came down to the sea and lived happily together." The story the moon tells has become the story of the Chronicle.
This story is portrayed in a series of prints on clothes, which increases the curiosity and interaction of children.


"Don't design for brands.
Design for people interacting with brands."











