Beyond the traditional fundraising event: Funation (fun + donation) is a nonprofit organization that offers numerous fun events for Millenials. During the branding phase, I created a story that an interesting donation culture will begin on a new planet, called "Funation Planet." The website begins with a banner with mystical flowers bloom on the land stepped by an astronaut, who is the first Funation Movement member. Scrolling down to the near end of the website, the planet is completely covered in flowers, raising customers' curiosity about what is going to happen next. With each new Funation event, the story continues, and the banner design changes.