Rest
I worked on: Visual Identity, App Design, and Web Design
Rest is a mobile app designed for women who have difficulty sleeping due to psychological factors. It provides over 1000 soothing sounds, over 500 sleep stories, and over 200 meditation and sound frequency services. For those who come across the app for the first time, a friendly female character named Leslie and a soothing illustration welcomes you. Instead of wearing makeup and clothes, the natural image of a woman has been used, to emphasize the naturalness and comfort concept of the app. On social media, Leslie constantly communicates her daily life and shares her sleep tips with consumers, enhancing the app's friendliness to new users.
Website Banner
Logo
The logo was created in a soft script font. Unlike competitors' apps that used multiple indigo colors to symbolize the night through various studies, I used dark turquoise to reinterpret the night differently to add a poetic touch.
Visual Identity
Iconography
The iconography system is always reduced to the simplest way to communicate the subject matter possible.
App Concept
I made the visual elements feel comfortable to the app users. Leslie, the female character is always floating underneath, so I made her like an inviting friend next to the app user who is always willing to help.
App Store Screenshots
Landing Page Design
Begin. Even if you have
no idea if it will work.